The Brand
A California-based hair care brand known for its professional hair treatments, vibrant color range, and travel-friendly hair care essentials. Inspired by nature, the brand formulates high-performance products that cater to diverse hair needs, blending innovation with nourishing ingredients.
The problem
Despite a strong offline presence and a loyal customer base, the brand struggled with digital visibility, brand awareness, and direct consumer engagement. The transition from a B2B to a B2C model required a fresh digital footprint to establish a strong online identity and drive e-commerce success.
The Solution
1. Content Strategy – Developed a cohesive brand voice and messaging across digital channels.
2. Organic Content Production – Created engaging visuals, blogs, and social media content to boost brand awareness.
3. Copywriting – Crafted compelling product descriptions, website content, and marketing copies to drive conversions.
4. Community Management – Fostered customer engagement through active interactions and personalized responses.
5. Influencer Strategy & Management – Partnered with relevant beauty influencers to enhance credibility and expand reach.
