The Brand
The brand is a California based Hair care brand, known for their Haircare treatments, colors and travel-centric line of hair care. Their line of treatments uses ingredients inspired by nature.
The problem
Despite a strong offline presence, the company faced challenges with brand awareness and online positioning. MG took the lead in establishing the company’s digital presence from scratch, supporting their transition from a B2B to a B2C model with a fresh, online footprint.
The Solution
Content Strategy
Organic Content Production
Copywriting
Community Management
Influencer Strategy & Management