The Brand
Founded by a skincare specialist and herbalist, this women-owned and operated brand handcrafts luxury skincare products with a commitment to natural ingredients and effective formulations. As they say, they don’t just create masks – they create miracles. Each product is meticulously crafted, bringing a touch of magic to those who use it.
The Problem
For years, the brand thrived on a strong, loyal customer base through brick-and-mortar stores and offline efforts. However, the pandemic necessitated a shift to D2C digital marketing, requiring a strong online presence, optimized e-commerce, and a strategic approach to digital sales and engagement.
The Solution
1. Media Strategy – Developed a compelling digital narrative to promote the brand effectively.
2. Website Development – Built an intuitive, high-converting e-commerce platform for seamless shopping.
3. Media Buying – Executed targeted ad campaigns to increase reach and drive sales.
4. Video/Photoshoot – Created high-quality visuals to enhance brand storytelling and digital appeal.
5. Klaviyo Email Management – Designed personalized email marketing flows to nurture customer relationships.
6. Organic Social Management – Curated engaging social media content to build brand awareness and community.
