Amazon's dominant role

Amazon’s role in e-commerce is characterized by its substantial market share, global expansion efforts, the emergence of new competitors, regulatory challenges, and a profound impact on consumer expectations and industry standards.

Retail has changed. Are you ready for the switch?

We are your Amazon PPC marketing partners who understand the multiple facets of Amazon and the ever-changing marketplace. As a full-service Amazon PPC agency and eCommerce brand, we educate, collaborate, strategize, and grow with transparency, taking each digital step with you.

What we do on a daily basis:

  • Monthly Projections
  • Cross-Channel Attribution opportunities with Amazon’s new Attribution Offerings
  • Weekly Customized Reports
  • Weekly and or Bi-Weekly Calls, depending on what works best for your team
  • Ensuring project deadlines are being met and both parties have a clear and easy line of communication
  • Consistently testing, measuring, optimizing, and planning based on the strategies that maximize ROI and allow us to make data-informed decisions up to date with Amazon’s constantly changing algorithm

Amazon Best Practices

We use our knowledge of the Amazon platform’s best strategies and practices to create customized listings for your goods and services. These listings enhance the value and visibility of your brand and make it a go-to range for your customers.

Measure and Refine Campaigns Over Time

As the marketplace trends change, we tailor your strategy to stay on top. Our experienced team of digital marketers campaigns is equipped with the latest strategies to maximize performance and drive success.

Focus on Return on Investment (ROI)

Our goal is to help you succeed by focusing on driving sales, increasing brand awareness, maintaining TACOS, and increasing your ROI.

Educate consumers about your products

With your products at the forefront, we strategize and optimize the listing, allowing your products to shine and sell for themselves.

Enhanced Brand Presence

Tools like A+ Content, Sponsored Brands, and Amazon Stores help create a professional, cohesive brand identity.

Massive Audience Reach

Amazon attracts millions of potential customers daily, providing a vast market for your products.

Highly Targeted Advertising

Advanced targeting options (e.g., keywords, interests, shopping behavior) allow for more effective ad spend.

ACCOUNT HEALTH ANALYSIS

Schedule a call with our expert team for a free review of your Amazon Seller or Vendor Account. During the review, we will identify key areas where we can help support and manage your business. Our services include:

  • FBA/FBM Business Analysis
  • Amazon Advertising Audit to improve traffic to your products
  • Product Listing, Brand Storefront, and A+ Content Analysis to ensure your brand is ready for Amazon’s Marketplace

Based on our analysis, we will create custom packages tailored to your brand’s needs for success on Amazon.

AMAZON MARKETPLACE MANAGEMENT

Our dedicated Amazon Marketplace team will support your brand with:

  • Monitoring and improving your Seller and Vendor Central account health
  • Providing weekly customized dashboard reports
  • Optimizing your products
  • Analyzing top competitors on Amazon
  • Offering proactive communication and support
  • Developing pricing and promotion strategies

Amazon Adconsole Management Services

Using our advanced bidding technology, we fully manage your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Our services include:

  • Product-level bidding
  • Budget management
  • Keyword and search term optimization
  • Keyword research
  • Opportunities and execution for traffic from outside Amazon

Building Your Amazon Brand

Building your brand on Amazon is crucial as the platform offers new ways to enhance your brand’s presence. We assist by:

  • Becoming experts in your products and highlighting their unique selling points to attract Amazon shoppers by writing and optimizing your listings.
  • Creating an Amazon Storefront that aligns with your brand, organizes your products efficiently, and helps shoppers learn more about your brand to turn them into lifelong customers.
  • Developing and implementing mobile-friendly A+ content to boost sales.
  • Creating Amazon Posts that are in sync with your other social media efforts.

Amazon DSP

Amazon’s Display Network, Amazon DSP (Demand Side Platform), can be used by both brands that sell on Amazon (endemic) and those that don’t (non-endemic) to access Amazon’s first-party data and extensive inventory. We help brands by:

  • Getting them onto the DSP platform
  • Providing access to valuable placements, data, and advertising features
  • Building and supporting a comprehensive marketing strategy with Amazon DSP management to stay competitive
  • Offering weekly reports with the most important data metrics for your business
  • Implementing strategies for repeat customer retargeting and personalized retargeting
  • Targeting new customers with customized retargeting

Amazon Reporting And Attribution

We offer comprehensive support with Amazon’s new attribution offerings, including:

  • Cross-channel attribution opportunities
  • Weekly customized reports
  • Weekly or bi-weekly calls, based on what works best for your team
  • A client communication portal to ensure project deadlines are met and both parties have clear, easy communication
  • Continuous testing, measuring, optimizing, and planning strategies to maximize ROI and make data-informed decisions in line with Amazon’s evolving algorithm

Unlocking Prosperity: Journey to Financial Growth

What we do on a daily basis

Optimizing ads and campaigns for maximum performance

  • Monthly Projections
  • Cross-Channel Attribution opportunities with Amazon’s new Attribution Offerings
  • Weekly Customized Reports
  • Weekly and or Bi-Weekly Calls depending on what works best for your team
  • Ensuring project deadlines are being met and both parties have a clear and easy line of communication
  • Consistently testing, measuring, optimizing, and planning based on the strategies that maximize ROI to and allow us to make data-informed decisions up to date with Amazon’s constantly changing algorithm

FAQs

Amazon Marketing refers to the various strategies and tools used to promote products and brands on Amazon’s platform. This includes advertising campaigns, product listings optimization, storefront creation, and utilizing Amazon’s marketing services like Amazon DSP (Demand Side Platform) and Sponsored Products.

  • Sponsored Products are ads that promote individual product listings on Amazon.
  • Sponsored Brands feature your brand logo, a custom headline, and up to three of your products.
  • Sponsored Display Ads reach relevant audiences on and off Amazon with product display ads.

Amazon DSP (Demand Side Platform) allows advertisers to programmatically buy display and video ads both on and off Amazon using Amazon’s first-party data.

Amazon Attribution provides brands with cross-channel attribution opportunities, allowing you to measure and optimize your marketing efforts across various channels to see how they drive sales on Amazon.

Optimizing product listings involves writing and refining product titles, descriptions, bullet points, and backend keywords to improve search visibility and conversion rates. It includes high-quality images and A+ content that are mobile-friendly and enhance the shopper’s experience.

An Amazon Storefront is a customizable section on Amazon where brands can create a personalized shopping experience that showcases their products and brand story.

You will receive weekly customized reports with key data metrics. Additionally, we offer weekly or bi-weekly calls based on your preference to discuss progress and strategies.

We consistently test, measure, optimize, and plan our strategies based on the latest data and trends to maximize ROI and adapt to Amazon’s evolving algorithm. This ensures our decisions are data-informed and up-to-date.

Need Consultation? Let’s Talk.

need consultation? let’s talk.